McommSite

Take advantage of the app's
marketing potential!

It is important to utilize your own company application’s promotional possibilities. A stronger brand name and business success is certain if you continually operate and develop your app marketing.

App marketing tips

App marketing focuses on two main goals:
The first goal is to have users download the application,
the second is to have regular app usage and shopping.

Have customers
download the application

  • Communicate on your own platforms: encourage application use on websites, blogs and even with special promotions.
  • Gather positive reviews on Google Play and App Store, and answer questions quickly.
  • Develop advertisements: Google advertisements targeted to the app.

Encourage customers to regularly
shop and use the app.

  • First impression: have relevant information appear on your home screen.
  • Encourage maximal push notifications agreement to have more opportunities to send promotional offers.
  • Enhance customer experience (eg, with games) to have more returning customers and fewer users deleting the application.
  • Take advantage of opportunities within the app and recommend relevant (related, similar) products.
  • Improve app reviews and utilize word-of-mouth marketing. Create exclusive offers with special coupons to support online evaluation.
First impression: have relevant information appear on your home screen.
Encourage maximal push notifications agreement to have more opportunities to send promotional offers.
Enhance customer experience (eg, with games) to have more returning customers and fewer users deleting the application.
Take advantage of opportunities within the app and recommend relevant (related, similar) products.
Improve app reviews and utilize word-of-mouth marketing. Create exclusive offers with special coupons to support online evaluation.

Have a successful push campaign!

One of the most important elements of a successful app marketing strategy is properly developing the goals and concepts of a push campaign.

Authorization request:
Clients must allow messages to be sent to their device. This can be encouraged.
Content:
Keep it short, informative, personalized and review-oriented. Include a call-to-action message.
Selecting a type of push message:
make it simple and fast.
Creativity:
spend time on inventing creative and unique content.
A/B Testing:
Test different content, timing, and target populations. Refine your app marketing strategy.
Timing:
Send messages at the best time for your target population. Usually it is ideal to send messages in the afternoon, and always avoid sending at night. 
Frequency:
Find the appropriate balance with the help of testing. What amount is stimulating, but not irritating. Create both unique and repeating messages.
Segmentation:
Categorize users based on gender, shopping habits, geographic location, hobbies, etc. to create personalized messages for them. For example, send a push notification whenever a client is near a store.

Analytics, evaluation

Evaluating information from the app hugely enhances marketing strategies. Use the Google Firebase product which is integrated to the app. Read more on this here.

The most important appshop data can be tracked on the admin interface, this way you can evaluate traffic from the past few days, what was the average value of purchases, and how many new users started using the app. You can follow the value of push campaigns, banners within the mobileshop and newsletters with the accustomed CTR measuring scale.

Seamless integration with the most popular webstore platforms

McomApp's helpful marketing functions

Push notifications

If a user has internet connection and has already allowed push notifications, then you can send promotions and offers to their mobile phone. The messages appear not just in the application, but right onto the device’s screen — calling special attention to its message. Research has shown that push notifications are one of the best ways to motivate customers to use an application.

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Featured offers, banners, carousel on the app's home screen

The marketing message and promotions that a user encounters on their first impression of an application is extremely important.

Product recommendations: display related products, substitute products

Generate additional income by encouraging more purchases with related and substitute products. There also exists the option to rate products.

Favorites

Favorites lists save customer time and improve the shopping process. You can create company lists as well; for example, users can easily find and purchase the month’s bestselling products.

Newsletter subcription

Maintaining a connection with returning customers is essential. Utilize newsletter subscription. The information of those registering within the app is stored in the same place as those registering in the webshop.